Product Launch Campaign

One launch, planned backwards from the shelf date, with the story, the assets, the channels and the paid budget set before anything goes live. What you receive: - The launch story: the claim the product wins on, written out and stress-tested before it is used anywhere - The asset list and the production of it: stills, short video edits, copy and retailer-facing material - A channel plan per market, with the role each channel plays and the budget split between them - A calendar working back from the shelf date, including the review points where you approve or change direction - Live management of the first weeks, with budgets and creative adjusted on a stated cadence - A closing report against the plan: what ran, what it cost, what it returned, and what to repeat How it runs: The campaign starts within two weeks of a signed scope where the product, the claims and the date are settled. Media budget is separate and is paid to the platforms from accounts you own. Priced in US dollars for one product and one market. Multi-market launches are quoted separately.