Brand and Channel Audit

A written review of where a cosmetics brand stands today, made before any channel plan is written. What you receive: - Positioning as customers describe it, taken from reviews, listings and the brand's own pages, with the sources named - The claims the product can actually support, separated from the claims that would not survive a customer reading the ingredients list - Where the category is currently spending, by channel, with the sources we used - How the current channel mix performs, and which part of it is doing the work - Two or three moves worth doing first, ordered by what they would cost and what they would need from the brand - A written note naming what we could confirm, what we could not, and which questions stayed open How it runs: The audit works from documents, public listings and account data you grant access to. It takes about a week for a single-market brand and longer where several markets are in scope. Priced in US dollars and charged once per brand. The audit fee is credited against the first campaign if one is ordered within 60 days.